As Seen on Netflix: Tourism Ministry, Netflix launch portal to promote India's filming locations

Posted by Marine2Alpine on 22 hour(s) ago

On 6 August 2026, The Ministry Of Tourism and Netflix India launched "As Seen India". It is a new section on the Incredible India website where travellers can explore real filming locations, local traditions and experiences shown in Netflix films and series. The initiative was launched as Netflix marked 10 years in India. It is part of Netflix’s partnership with the Ministry of Tourism to promote India’s tourist places and culture through its films and stories. The announcement was made at an event held at the National Gallery of Modern Art (NGMA). Union Minister for Culture and Tourism Gajendra Singh Shekhawat and Netflix Co CEO Ted Sarandos spoke about how Indian stories can attract more tourists and help grow the country’s creative economy. The event featured two new videos about India’s wildlife and cultural heritage. These videos further strengthened the partnership between the government and Netflix. The partnership began with an MOU signed between the Ministry of Tourism and Netflix India last year. Union Tourism Minister Gajendra Singh Shekhawat said that, "India's stories have always been our greatest cultural ambassadors. As technology brings the world closer together, our collaboration with Netflix creates an extraordinary opportunity to take India to the world and bring the world to India."

Lastly, Netflix Co CEO Ted Sarandos said that stories from different parts of India have connected with audiences around the world over the past 10 years. Shows and films like The Elephant Whisperers, Amar Singh Chamkila, Heeramandi, Musafir Cafe and Made in Korea have highlighted India’s local culture, traditions and places as an important part of their stories. He also said, "There isn't one India, there are many Indias. Over the past ten years, we've seen how stories rooted in different parts of the country can connect with audiences around the world. When people discover a place or culture through a story, it can inspire them to experience it for themselves."

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