Thailand is planning to increase the money it earns from visitors to 6 trillion baht which is about US dollar 185 billion every year by 2035. This would be almost double the country’s current tourism income. The plan could also create at least 1.2 million new jobs. The government is now working on a new plan called the Visitor Economy. The main idea is not just to bring more tourists to Thailand. Instead, the country wants visitors to spend more money and help different parts of the economy. Under this new plan, Thailand will not look at every visitor as a normal tourist. People come to the country for many different reasons. These include medical treatment, education, business, weddings, film production and working remotely, as well as other special interests. The money spent by these visitors helps many businesses and industries. This includes airlines, restaurants, hospitals, shopping centers, schools, hotels, real estate, transport, sports, entertainment, culture and online services. The government is also thinking about including the insurance industry because it could create more jobs for people who help visitors.
The new plan was added to government planning on August 19, 2026. Deputy Prime Minister and Commerce Minister Suphajee Suthumpun formed a working group to develop the strategy. The group is led by Weerasak Kowsurat, who said Thailand needs to understand that visitors have different needs and spending habits. He believes the country should focus more on the value visitors bring to the economy, rather than only looking at the number of tourists.
On August 25th 2026, its members agreed to start pilot projects in Bangkok, Chiang Rai and Krabi. These projects will collect information about visitor spending and their economic impact. The government wants to use this information to see how much money each visitor brings to different areas. It also hopes to keep more of this money in local communities, improve people's quality of life and encourage more environmental friendly growth. The Thailand Convention and Exhibition Bureau is also part of the working group. It already collected information about business travellers and their spending. Weerasak said that, “We cannot be impatient with the visitor economy, because it takes time to create a proper foundation. Today our aim is not to produce a hurried plan on paper, but to build more connectedness, foster ownership across sectors and let each agency connect and plug into the ecosystem according to its own reality.”
Source : Travel And Tour World
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